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Swedish lottery service provider PolarLotto has teamed up with Fast Track in a bid to diversify its gaming experience by offering online betting options.
PolarLotto is available to players in the Swedish market and offers them a chance to bet on the outcome of some of the world’s biggest lotteries. Its betting options include Powerball, MegaMillions and 24 additional lotteries across the globe. The company also sets strict stake limits and aims to actively discourage risky gambling behaviours from its users.
Through this collaboration, PolarLotto will aim to enhance its user experience. CEO Benjamin Burnstein said: “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track.
"As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Operating as an iGaming CRM platform, Fast Track will be hoping that this latest partnership will enhance its position in the European market.
Fast Track Co-Founder and CEO Simon Lidzén also commented on the partnership, saying: “We are thrilled to partner with PolarLotto and support their online expansion. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
In February, Fast Track also teamed up with ReactivAction in Brazil, further diversifying its global relationship portfolio in the LatAm market.
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